I fondotinta e gli illuminanti fluidi dominano il mercato del make-up con il 52% dei lanci globali.

I claims dominanti sono:

1° Long-lasting (54%)

2° Brightening (42%)

3° Matifiying (37%)

con trend diversificati a seconda della zona; ad esempio in Europa il claim di maggiore tendenza è idratante con il 33% dei lanci totali dedicati al face care, mentre in America il focus è su prodotti “no make-up” e “antipollution” per un incarnato radioso e sano.

Fonte: Mintel© 2018-2019
Make-up Therapy FACE COLOR
La nostra proposta di ingredienti attivi per il Face Color si traduce
in due must have del portfolio BASF:

SCOPRI TUTTI GLI ATTIVI DEDICATI AL FACE CARE

un portfolio completo di principi attivi funzionali
 
ANTI-AGING
ANTI-AGING
Firming Contour & Volume Focus wrinkles
  • Argassential®
  • Collalift® 18
  • Dermican®
  • Dermagenist®
  • Linefactor®
  • Lys’lastine® V
  • Nephoria®
  • Oligolin®
  • Phytokine®
  • Proteasyl®
  • RNAge®
  • Sqisandryl®
    		•
  • Elestan®
  • Hyalufix® GL
  • Lys’lastine® V
  • Replexium®
  • Slim-Excess®
    		•
  • Ciste’M®
  • Deliner®
  • Hyalufix® GL
  • Hyaluronic Filling Spheres®
  • Lox-Age®
  • Myoxinol®
  • Nephoria®
  • Neurobiox®
  • Perlaura®
  • Replexium®
  • Speci'Men®
  • Vit-A-Like®
  • Syniorage®
    		•
    TECHNOLOGY
    TECHNOLOGY
    Microbiome Epigenetic HD Solution
  • Betapur®
  • Bix’Activ®
  • Relipidium®
  • PatcH2O®
  • Phytosoothe®
  • Purisoft®
    		•
  • Dermagenist®
  • DN-Aura®
  • RNAge®
    		•
  • Affinispheres®
  • Hyaluronic Filling Spheres®
  • Ultra Filling Spheres®
  • MicroPatch® Serine
    		•
    LIFE STYLE
    LIFE STYLE
    Fatigue & Dullness Anti-pollution Protection
  • Actiwhite®
  • AH-Care®
  • Biophytex®
  • Cytovector® Ferulic
  • Dermawhite® WF C
  • DN-Aura®
  • Flavagrum®
  • Hyalurosmooth®
  • Inolixir®
  • Neurobiox®
  • RNAge®
  • Perlaura®
  • Radianskin®
  • Shadownyl® Clear
  • X-pressin® C
    		•
  • Arganyl®
  • DN-Age®
  • Eperuline®
  • Litchiderm®
  • PatcH2O®
  • Purisoft®
    		•
  • Ciste’M®
  • Dermagenist®
  • DN-Age®
  • Litchiderm®
  • Lys’Sun®
  • Smartvector® UV-CE
    		•
    SKIN CONDITIONS
    SKIN CONDITIONS
    Dehydrated skin Sensitive skin Blemish skin
  • Dulcemin®
  • Hyalurosmooth®
  • Hydrasensyl® Glucan
  • Hydagen® Aquaporin
  • Irwinol®
  • Lipofructyl® Argan
  • Lipodermol®
  • Nephydrat®
  • MicroPatch® Serine
  • Oligolin®
  • PatcH2O®
  • Phytosoothe®
  • Relipidium®
  • Sphingosome® Moist
    		•
  • Anasensyl®
  • Inhipase®
  • Inolixir®
  • Irwinol®
  • Skinasensyl®
  • Symbiocell®
  • Eperuline®
    		•
  • Affinisphere®
  • AH-Care®
  • Betapur®
  • Beta-Hydroxyde® ACSD
  • Biophytex®
  • Bix’Activ®
  • Lox-Age®
  • Mat-XS® Clinical
  • Neurobiox®
  • Sebaryl®
  • Sphingosome® Moist
  • X-pressin® C
    		•
    Focus Make-up Therapy EYE COLORIcona-EYE-COLOR
    Focus Make-up Therapy LIP COLORIcona-LIP-COLOR
    Focus Make-up Therapy NAIL COLORIcona-NAIL-COLOR
    Focus Make-up TherapyIcona-TORNA-AL-FOCUS